About Us

“Measure what can be measured, and make measurable what cannot be measured.”

– Galileo

Our Mission

Data was born in the fertile fields of Sumer around 5000 years ago, when a grower etched the first record of the crops into a clay tablet. Out of that harvest grew writing, math, and the rapid transformation of civilization itself.

At FruitScout, we are committed to bringing that full circle, by developing the tools for harvesting the data in the field… the data that gives the grower the understanding necessary to precisely manage each step throughout the season, from bud to bin.

We believe that the impact brought by a combination of experienced people and advanced machinery is greater than the sum of its parts. We believe that a grower with a phone is the most powerful data collector in history.

How We Got Started

FruitScout got its start in the orchards of Central Washington and Chile in 2019, where founders Matt King and Jeff Kahn spent months talking to orchardists, gathering data, and experimenting with early versions of the technology.

It was that experience — days spent counting buds and measuring trunks and fruitlets by hand in 100° heat — that instilled them, and the company they founded, with a deep respect for the combination of hard work and careful planning that goes into producing the food we eat.