About Us | FruitScout

About Us

“Measure what can be measured, and make measurable what cannot be measured.”

– Galileo

Our Mission

Data was born in the fertile fields of Sumer around 5000 years ago, when a grower etched the first record of the crops into a clay tablet. Out of that harvest grew writing, math, and the rapid transformation of civilization itself.

At FruitScout, we are committed to bringing that full circle, by developing the tools for harvesting the data in the field… the data that gives the grower the understanding necessary to precisely manage each step throughout the season, from bud to bin.

We believe that the impact brought by a combination of experienced people and advanced machinery is greater than the sum of its parts. We believe that a grower with a phone is the most powerful data collector in history.

Cuneiform Account of Grain Distribution
Cuneiform Account of Grain Distribution (c. 3000 BC) Clay Tablet, 2 ½ x 2 inches Metropolitan Art Museum, New York; Wikimedia Commons
Jeff counting apples on trees by hand
Jeff tallying hand count
Matt with Amigo in a apple orchard in Chile, 2019
Matt with Amigo, Chile, 2019
Row labeling in apple orchard, Yakima
Experimenting with row labeling, Yakima, 2019

How We Got Started

FruitScout got its start in the orchards of Central Washington and Chile in 2019, where founders Matt King and Jeff Kahn spent months talking to orchardists, gathering data, and experimenting with early versions of the technology.

It was that experience — days spent counting buds and measuring trunks and fruitlets by hand in 100° heat — that instilled them, and the company they founded, with a deep respect for the combination of hard work and careful planning that goes into producing the food we eat.

Work At FruitScout

When you join FruitScout you will be joining a small team where you can make a big impact. The same principles of respect and curiosity we value when building products, we bring to building the FruitScout team.

We Embrace Diversity

We value diversity and are always looking for thoughtful, curious, service-focused teammates

Trust & Autonomy

We value people who are self-directed but who also enjoy collaboration and who thrive in an environment of trust and responsibility.

Grower Focused

We look for people with a passion for helping growers succeed -- Those who want to help provide predictability in an uncertain climate.

Executive Team

Gary Hahn - VP Strategic Relations

Gary Hahn

Vice President of Strategic Relations
Chriss Hall - Vice President of Customer Success

Chris Hall

Vice President of Customer Success
Jeff Kahn - FruitScout

Jeff Kahn

CGO
Matt King - CEO and Founder FruitScout

Matt King

CEO
Tony Schaffert - Director of Engineering

Tony Schaffert

Joseph Steig

Joseph Steig

CFO

Board of Directors

Matt King - CEO and Founder FruitScout

Matt King

CEO
Loren Straub - Fruit Scout Board Member

Loren Straub

Bowery Capital
Matt Abrams - Fruit Scout Board Member

Matt Abrams

TFX Capital
Frank Tucker - Fruit Scout Board Member

Frank Tucker

Kroo Co-founder
Tony Falco - FruitScout

Tony Falco

COO